New Age
It is an era when a company is not only graded on profit but on purpose too, and a new generation of high-profile business leaders is rising up—leaders who are not only leading companies to economic success but are creating the social purpose of business as well. They are distinguished not only through entrepreneurial excellence but also through tenacity as an instrument of change. Their sustainable strategies, people-centric designs, and sustainability drive are the greatest testament to how contemporary businesses can succeed while doing some good to the world.
One of the finest examples of the new paradigm can perhaps be offered by Patagonia’s previous CEO’s management, Rose Marcario. Under her tenure, the outdoor apparel company became the gold standard for environmental activism. Marcario moved quickly, for one thing, donating the full $10 million corporate tax credit to environmental groups and daring other CEOs to follow suit. Her vision put Patagonia not just as business titan but as deep social agent of change. She showed that activism and commerce could be harmonious, that corporations can utilize their leverage to promote good causes around the world.
In like manner, Microsoft Board Chairman and CEO Satya Nadella has also raised the bar for compassionate, mission-oriented leadership. As Nadella took over as CEO in 2014, he led a cultural transformation at Microsoft towards greater inclusivity, teamwork, and corporate social responsibility. Through the integration of cloud computing with not-for-profit aid and disability-access programs, Microsoft has become a company dedicated equally to social advancement as to technological advancement. Nadella’s vision continues to place Microsoft in the vanguard of social transformation, demonstrating that technology leaders can be digital access and digital equity champions for the planet.
Another clear voice in this space is Yvon Chouinard, Patagonia’s founder, who recently made headlines for donating his business to a trust and non-profit committed to addressing climate change. In a groundbreaking gesture, Chouinard invested profits—swelling to an estimated $100 million a year—into environmentally friendly projects. His company philanthropy smashed rulebooks on legacy creation and highlighted the ability that business possesses in financially funding and spearheading social change. By doing this, Chouinard solidified himself as an unmatched agent of social change, employing wealth as a means of healing the world and not personal enrichment.
Uber CEO Dara Khosrowshahi has also embarked on a reimagining of corporate culture. While Uber initially faced criticism over internal misconduct and regulatory evasion, Khosrowshahi’s leadership pivoted the company toward transparency, diversity, and sustainability. Concepts like Uber Green and partnering with city governments to reduce traffic and emissions are a shift in the priorities of Uber. While the ride has been bumpy, efforts from Khosrowshahi do establish that even the most contentious companies can truly turn the corner and become an instrument of social good if placed in the right manager. Female leaders are also fairly well-demonstrating the role of business becoming an instrument of goodness. Indra Nooyi, former PepsiCo CEO, is one of the bright examples. Her “Performance with Purpose” strategy incorporated environmental sustainability, health-conscious product lines, and workplace inclusivity into the company’s long-term goals. Nooyi’s leadership was grounded in the belief that businesses owe a responsibility to all stakeholders—not just shareholders. Her time at PepsiCo branded the company as a true force for social change, a benchmark others have attempted to follow.
As polarizing as Elon Musk is, he must not be omitted from leadership discussions as a force for change. Musk, the CEO of Tesla and SpaceX, has reignited the space exploration and clean energy passion. While his stage presence prefers to beggar belief, the revolutionary effect Tesla has initiated on the automotive and energy sectors cannot be exaggerated. The global transition to electric cars, prompted by Tesla’s breakthrough, is revolutionizing the world for the good. That far, Musk’s actions are a colossal driver of social change, but not from the conventional but from the disruptive perspective.
Another positive influencer is Hamdi Ulukaya, the CEO and founder of Chobani. Turkish-born Turkish immigrant Ulukaya has also been a vocal champion of workers’ and refugees’ employment and worker ownership. His social model of responsibility business model, such as donating 10% of the company’s shares to employees and establishing the Tent Partnership for Refugees, shows how companies can be married with purpose and profit. Ulukaya’s refusal to let companies do business without a human heart has turned Chobani into a social-change model that is good for society and good for the bottom line.
The tech industry, vilified for driving inequality, is also being led more ethically. Apple CEO Tim Cook has turned the company greener, more privacy-respecting, and more inclusive. Apple’s go 100% renewable across all its worldwide operations and Cook’s public vocal support of human rights are both part of a larger movement towards changed corporate values. Apple under Cook has evolved from product-focused tech behemoth to socially responsible change agent harnessing its monumental influence to set industry-wide standards for responsibility and sustainability.
And even beyond the Western world, we have great leadership in the Third World. Strive Masiyiwa, Zimbabwean businessman and Econet Wireless founder, never doubted for a moment that technology would heal Africa’s most glaring social ills. In his philanthropy in education, healthcare, and entrepreneurship development, he has enabled millions. Masiyiwa’s combination of business and social consciousness makes him a fantastic role model for a social change maker who shows that the rising economies can be actual drivers of innovation and advancement.
With the look of global enterprise also changing, corporate leadership has also become vital. CEOs and entrepreneurs in today’s world who are remarkable are those who bring together social and environmental objectives in broad harmony in their enterprises. These business leaders know that success over time is as much about achievement as it is creating resiliency in society, safeguarding the planet, and encouraging responsible expansion.
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